Marketing Rule Information for Compliance Teams
Capital Honors provides factual documentation concerning its editorial methodology, program period, evaluation criteria, and commercial relationship with recognized firms. These materials are intended to assist an adviser's internal compliance review and do not constitute legal advice, SEC approval, or a determination that any advertisement complies with Rule 206(4)-1.
Important: Each registered investment adviser remains responsible for its own advertising, required disclosures, recordkeeping, and compliance determinations. Capital Honors does not provide legal advice and cannot determine whether any particular use of a Capital Honors award in an adviser's advertising satisfies applicable regulatory requirements. Advisers should consult qualified legal counsel before using recognition in regulatory communications.
Available Documentation
- Editorial Methodology Statement: Description of the Capital Honors editorial process, evaluation criteria, and independence framework
- Program Period Statement: Documentation of the program year, covered time period, and evaluation window
- Commercial Relationship Disclosure: Statement describing the commercial relationship between Capital Honors and recognized firms, including the separation of editorial selection from optional paid services
- Sample Disclosure Language: Sample factual disclosure language for review and modification by the adviser's CCO or legal counsel before use in any advertising or communication
- Digital Asset Kit: High-resolution badge, social media graphics, and website embed code
About SEC Rule 206(4)-1
SEC Marketing Rule 206(4)-1 governs advertising by registered investment advisers. Use of third-party ratings in adviser advertising is subject to specific requirements under the rule. Capital Honors documentation is intended to assist advisers and their counsel in evaluating whether and how recognition may be referenced in communications subject to the rule. This documentation does not constitute a determination of compliance.
- Independent editorial methodology description
- Program time period and covered calendar year
- Commercial relationship disclosure
- Sample factual language for CCO review and modification
Request Documentation
Complete this form and a member of our team will provide the requested materials. Documentation is available to recognized firms and their compliance counsel.